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Flat design is an ever-popular approach to digital design, favouring 2D elements and a modern, clutter-free aesthetic. Plenty of big brands use it, and there are many benefits of keeping things flat and simple. Users benefit from flat design’s minimalist style because flat websites are usually easier to read. Simplified vectors and distraction-free minimalism often allow for quicker navigation, too.
Use bright colours and high contrast
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Bends, Twists, and Flat Edges Change the Game for Wind Energy.
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Two examples of these are a shutter sound programmed into a camera app and the process of highlighting text on a screen by pulling your finger across it like you’re using a highlighter on paper. Earlier in this post, we talked about how flat design and its lack of depth can make it difficult for users to recognise interactive elements. You don’t want to compromise usability in the name of aesthetics, so make sure you provide sufficient visual cues for the user.
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Flat design is an approach to web and user interface (UI) design that favours two-dimensional elements. While some design styles seek to mimic the real world with 3D elements, flat design is intentionally and decidedly, well, flat. Microsoft was one of the first to apply this design style to its interface, seen by some as a backlash against the popular skeuomorphic design that Apple kicked off with its iOS interface. Instead of converting a real-life object, such as a calendar, into a tiny realistic illustration, advocates of flat design identify apps with simple, icon-like images. The use of attention grabbing bright (and highly contrasting) color, for example, can help make icons, images, etc. really stand out from backgrounds.
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It was made popular by the release of Windows 8 (2012) and Apple’s iOS 7 (2013). With a focus on cleanliness and hierarchy, flat design creates functional websites that deliver information in a fast and straightforward way. When exploring flat design in your work, make sure to design every aspect with a minimalistic and user-centric perspective to ensure a unified interface.
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Major tech players like Microsoft, Apple, and Google have incorporated flat design principles into their operating systems. Treecard is an impact-first business that helps people make impactful and sustained climate actions that require zero effort. One of the best flat website designs, Treecard, is modern, with a consistent, clean layout for its entire web design. One of the great examples of a flat web design, the MUNICIPAL website stands out in its consistent display of bold design elements. Seamless transitions between different unique elements improve the site's visual appeal, complementing its appealing user interface.
What is a flat design style?
It’s an option every designer should keep in their toolkit when the user interface (UI) starts to feel claustrophobic. It leverages solid, bright colors and strokes to capture users’ attention, as seen in iOS 7. Instead of the dull colors that skeuomorphism might have used, flat design is much more vibrant. A good flat design lends itself to having a clear visual hierarchy by applying more dominant colors to important elements.
Flat design has been a standard design choice for a while now, and there’s good reason for that. It’s streamlined, it’s modern and perhaps most importantly, it delivers information fast—all while looking clean and fresh. For all the good flat design can do for brands, it’s easy to look at a flat image and think that creating one yourself is simple, that it requires no skill or effort.
And it’s the sharp contrast between the colorful image (bright, but not overwhelming) and the minimally designed site that allows visitors to focus on the primary action. Another thing to keep in mind is that flat design does not mean boring or lifeless. You can still use animations — big or small — to provide feedback, keep visitors entertained while loading, or simply add some extra personality and life to the experience.
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When flat design becomes too flat, it removes the key signifiers that indicate what is actually clickable, leaving users confused. If you’re simply looking to try out flat design or begin learning flat design principles, you could start with creating an icon set. Icons and vectors are foundational parts of flat interfaces but they’re more manageable to experiment with than creating an entire website. After a few years of monitoring this trend by the Norman Nielsen Group, some user testing suggested that basic flat design can be too minimalist. Because of this, some designers started making adjustments to their designs in order to make them more user-friendly.
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Why This Street Needs a “Flat and Flexible” Design.
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This article covers the 23 best unique flat design websites to inspire you to use flat design trends in your own site. Designing a beautiful, interactive, user-friendly website is daunting, even for many UX designers. One of the ways designers create these categories of websites is by using a unique flat design that uses simple, two-dimensional shapes. It embodies clean lines and a more 2D style that proponents said made it easier to understand and use.
When designers realized that over-minimalism led to bad user experience, they started adding back in some of the things that were removed in their original flat designs. Burger King rebranded at the start of 2021 to much acclaim, and its new logo is a masterclass of flat design. Its website has been redesigned to match, and uses simple illustrations and icons to guide users around the site. With the dawn of personal computing skeuomorphic design became important to introduce users, unfamiliar with technology, to new concepts. Skeuomorphism takes a simple approach – it creates lifelike affordances in user interfaces (UI) that the user can relate to from their real lives.
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